More brands are gravitating towards Google's social offering, Google+ as of late, and it looks like the latest comes from the high-end fashion realm. During New York Fashion Week (NYFW), brands and fans will be able to participate in some pretty exclusive Hangouts and On Air Events being broadcast on YouTube. While I'm not a fashion fan, obvs, I can appreciate the ability to use technology to tie things together. It's a win-win for everyone: brands get interaction, fans get access.
Source: http://feedproxy.google.com/~r/Techcrunch/~3/xf5mJqjuJ3M/
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